
About me
Experienced Freelance Marketing Specialist
My purpose is to make your life easier - while also helping you to shine.
My Background
Over a decade of helping businesses move forward with confidence
After completing my MBA in Marketing in 2007, I began my career in the social media space right as the industry was trying to figure out how to monetize this new channel. Over the next eight years, I worked for various marketing agencies in San Diego, gaining experience across different marketing channels, including digital, direct, traditional, and eCommerce. I also worked across a diverse range of industries, encompassing both B2B and B2C sectors.
Eager to broaden my experience beyond merely implementing strategies provided by clients, I decided to shift my focus and work on the client side. During the latter half of my career, I engaged in a blend of strategy and implementation, where I built brand identities, developed go-to-market plans, and executed integrated marketing strategies.
I now work as a freelance marketing specialist, focused on supporting small businesses and individuals.

Integrity
Experience
Results
Honest guidance, always.
I follow the data.
Clear, lasting progress.
AREAS OF EXPERTISE
Where I Can Help You Most

I strongly believe that any campaign should consider the entire customer journey. I specialize in creating strategic workflows that address every step of this journey—from building awareness and engaging customers with relevant content to sharing educational material highlighting why they should consider your brand, ultimately leading to conversion and nurturing.
I can develop content for specific stages of the journey, optimize existing content, or construct your entire customer journey from the ground up.
Whatever you need, I'm here to help!
RATES
Clear, honest pricing for every kind of project
No surprises, no hidden fees. Choose the structure that fits your goals — a defined project with a fixed scope, or flexible hourly support when you need it.
PROJECT-BASED
Ideal for well-defined work with clear deliverables. You receive a fixed quote up front, so you know exactly what to expect from kickoff to launch.
- Fixed scope and timeline
- Discovery & strategy session included
- Two rounds of revisions
- Payment in milestones
HOURLY
Perfect for ongoing support, consulting, or smaller tasks that evolve over time. You only pay for the hours you use, tracked transparently.
- Flexible, on-demand availability
- Detailed monthly time reports
- No long-term commitment
- Billed monthly
Not sure which option is right for you?
Every engagement begins with a free consultation to find the best fit.